食品市場經濟分析研究室

生產白蘭氏雞精聞名  食益補 彰濱廠擴產

【2010-07-23/經濟日報/A21版/零售流通】

看好ECFA簽署後兩岸經貿發展趨勢，以生產白蘭氏雞精聞名的馬來西亞商食益補國際公司，決加碼投資台灣，執行副總經理吳光照昨（22）日表示，食益補預計投資近億元，在彰濱工業區總部設立研發中心，並添購設備擴充產能。

吳光照表示，食益補將爭取食品加工產品能列入兩岸經濟架構協議（ECFA）下一波談判清單之列，目前台灣加工食品出口中國大陸，要被課徵約20%的進口關稅，未來一旦列入ECFA清單，享有關稅減免的優惠後，以食益補為例，一年出口至大陸的金額至少可成長三倍以上。

食益補目前在彰化彰濱工業區設有生產基地，近幾年產品逐步朝多樣化發展。

除了雞精之外，還有蜆精、燕窩、活顏馥莓飲、美妍纖棗飲、五味子芝麻錠等。

六年前，食益補加入觀光工廠行列，在彰濱總廠規劃全亞洲第一座以健康為主題的「白蘭氏健康博物館」，六年來，累計吸引超過55萬人次造訪，每年平均帶來約1,000餘萬元的額外收益。

吳光照表示，白蘭氏今年成立滿34年，去年儘管有金融海嘯，但白蘭氏由於產品多元化，加上健康養生訴求，全年營業額維持23 億元的持平水準，今年景氣復甦，預估年營收可突破25億元。

目前，白蘭氏彰濱總廠一年的產能約400萬打，其中20%外銷。白蘭氏在大陸廣州也有生產基地，主要以白蘭氏雞精搶攻大陸內銷市場，台灣外銷大陸則以高附加價值的活顏馥莓飲為主，金額逾3,000萬元，因應ECFA簽署，白蘭氏已決定擴充台灣產能。

弘爺拚展店 年底突破1,000家

年營收挑戰30億元 拉攏創業族加盟 朝輕食餐飲轉型 將揮軍麵包連鎖市場

【2010-07-26/經濟日報/A18版/產業商業】

因應國人健康飲食趨勢，國內知名早餐速食連鎖品牌「弘爺漢堡」，今年積極朝輕食餐飲路線轉型，並加速通路布局，預計年底全台店數可突破1,000家，年營業額挑戰30億元大關。

另外，弘爺除了早餐速食，也計劃進軍麵包連鎖市場，朝多角化方向發展，第一家位於台中市忠明南路、民權路口的「麵包森林」，將在近期開幕營運，預計三年內在全台開出200家分店。

弘爺最近在台中市后庄路開出全新的2.5代分店，包括裝潢、企業識別標誌等全部更新，店內配備有義式咖啡機，有別於同業沖調式作法，弘爺採研磨現煮咖啡，碳烤三明治等人氣美食，加訴求養生的益菌豆漿，朝輕食餐飲路線轉型。

成立於民國78年的弘爺國際，84年正式啟用「弘爺漢堡」品牌拓展市場，從早期製造販賣西式早餐食品及相關乳品飲料，轉為開發自有品牌的零售通路。目前弘爺採中、西式速食餐飲門市經營，全台擁有近850家直營及加盟據點。

弘爺在93年購併「安珈比薩王」，同年成立新事業發展部，發展多品牌與跨越大陸及亞太策略。目前弘爺旗下設有專業麵包工廠、肉品供應製作工廠，北中南都設有辦公室，協助加盟主經營技術學習輔助，還有物流中心可配送早餐食材到各加盟店。

弘爺是國內最早建立中央工廠系統的早餐速食連鎖品牌，包括營運總部、麵包與肉排中央工廠「三合一」。旗下羽捷麵包工廠，平均一天生產超過8,000條土司、5,000個漢堡，強富肉品則以生產肉排為主。

弘爺執行副總經理陳翠萍指出，景氣復甦，弘爺為全力拓展通路，達成1,000分店目標。今年推三大創舉，包括「由你作主、量身開店」的自願加盟方案、「小額創業、圓夢計畫」的委託加盟專案，及「早！工作、找未來」的就業方案。

速食標示營養 八業者下月試辦

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Surging food prices are blamed for driving up China's CPI growth rate this April. Vegetable prices alone rose 30 percent and the continuously rising commodity prices reached a new high in April 2010. A vegetable wholesaler commented, "Vegetable prices were much higher this April than last year. For example, tomato prices used to be just over 1 yuan per 500 grams. Now they are more than 3 yuan."

Wholesale market figures show that in April of this year, average vegetable prices are up as much as 20 to 30 percent from a year ago. Extreme weather was likely one of the causes with warm weather coming later than normal and drought conditions in southwestern China also affecting farm produce. Dry weather has been ravaging southwest China for months, affecting 61.3 million residents and 5 million hectares of crops in Guizhou, Yunnan, Sichuan, Chongqing, and Guangxi. Many vegetable prices have more than doubled. In addition, this January many parts of China were hit with extreme freezing temperatures with some areas seeing some of the worst snowstorms and cold fronts in a half-century which has also caused prices to rise.

010-07-27/Upaper/7版/都會】

國內著名速食業食品標示出現大變革！台北縣政府昨天下午與八家大型速食連鎖業者，共同宣佈推出「速食商品標示營養」，除了食品須標示營養成分、六大類食物份數，飲料也須標示熱量、蛋白質等成份。

新標示將自8月起試辦至年底，明年元月正式實施，八家連鎖業者也將在全國各門市同步實施，不限北縣門市。

響應北縣府政策的八家業者，分別是麥當勞、肯德基、必勝客、達美樂、拿坡里、頂呱呱、21世紀炸雞及漢堡王，縣府也一再通知SUBWAY 潛艇堡但未獲回應。

北縣法制局長陳坤榮說，自明年元月起，未依縣府要求清楚標示速食商品營養者，將依「台北縣消費保護自治條例」開罰2萬至10萬元。

北縣府「速食商品標示營養」規定，「食品」須標示（一）營養成分部分：熱量、蛋白質、脂肪、碳水化合物及鈉；（二）六大類食物份數部份：五穀根莖類、奶類、蛋豆魚肉類、蔬菜類、水果類及油脂類。此外，「飲料」則須標示熱量、蛋白質、脂肪、碳水化合物及鈉。

入股老虎啤酒母公司   麒麟砸10億美元 獵捕星獅

【2010-07-27/經濟日報/A6版/國際財經】

日本最大飲料業者麒麟控股公司（Kirin）26日表示，將斥資近10億美元收購新加坡星獅集團（F&N）14.7%股權，這是麒麟與三得利合併談判破局後的首樁大型併購案。

聲明說：「這樁交易將給予麒麟機會在成長快速的東南亞市場拓展商業基地，未來希望能與星獅集團緊密合作。」

星獅集團是知名老虎啤酒（Tiger Beer）母公司，旗下擁有房地產與出版事業，在全球14個國家擁有37間啤酒廠，並在馬來西亞、泰國與新加坡經營F&N品牌的軟性飲料事業。

今年2月間，麒麟與三得利的談判破局，也粉碎日本啤酒廠整合的美夢。如果當時雙方能夠談妥併購條件，交易金額可達38億日圓，有機會成為全球最大啤酒公司安布英博（Anheuser-Busch InBev）的勁敵。日本人口萎縮與經濟衰退導致內需市場疲軟。

麒麟表示，中程目標是成為亞洲與大洋洲領導性的食品飲料大廠，希望2015年前提高海外銷售的比重至30%。目前麒麟海外銷售占總銷售26%，較2006年的18%大幅成長。麒麟不斷拓展全球觸角，去年曾收購菲律賓生力啤酒公司（San Miguel）48%的股權，並入股澳洲Lion Nathan公司。

淡馬錫2006年看準星獅集團的優點與潛力，斥資9億星元（6億5,680萬美元）入股星獅集團。

淡馬投資部主管表示，這次脫售星獅集團股權只是例行性的調整投資組合。

黑松深坑地開發 估賺40億

新董座張斌堂：“資產開發、食品是營運雙箭頭”

“60年老店再出發”    “黑松要結合生技 放眼中國市場”

【2010-07-28/經濟日報/A20版/產業商業】

黑松沙士今年歡度60周年生日，不是大張旗鼓的展開商業促銷，而是投入「節能減碳抗暖化」的綠色環保行動。張斌堂表示:替老店「體檢」 要搶生技這塊餅，未來要把生技的產品在食品中呈現出來，健康食品這個領域是他準備已久的板塊。

黑松新任董事長張斌堂昨（27）日表示，資產開發、食品本業將是未來發展雙主軸，積極活化土地資產更是支持黑松擴大版圖的最大支撐。

張斌堂表示，黑松應該跳脫舊思維與框架，創造自己的藍海，未來黑松要從傳統的飲料廠、轉型為食品結合生技，同時也要加緊大陸布局，「幾十年前眼看著統一從年營收三、四十億元跳躍式成長到今日的三、四百億元，黑松當年的發展真的是太保守了」。

黑松過去以碳酸飲料為主，未來將進一步結合生技、拓展版圖，「像最近造成市場轟動的茶花、到添加木寡醣的鮮果園系列，都是很棒的突破」。

此外，黑松大陸蘇州廠去年營收突破人民幣1億元（約合新台幣超過5億元），今年仍將小虧，但張斌堂認為不能因一個廠虧損就放棄擴充機會，內部評估將在福建設熱充填飲料新廠，總金額不超過5億。

Philippines' Jollibee to Build Facility in China

資料來源：路透社 28/07/2010

July 28 - Philippine fast-food firm Jollibee Foods Corp said a joint venture will invest 50 million yuan ($7.4 million) to build and run a processing plant in China to supply its growing business in the country.

Jollibee, which outsells global fast-food chains McDonalds and KFC in its home market, operates the 177-store Yonghe King and 49-store Hong Zhuang Yuan in China.

Next year, it will acquire a 55 percent stake in San Pin Wang, a low priced beef noodle restaurant chain with 34 stores in southern China, under an April 2010 agreement.

Jollibee said its wholly owned Chinese unit and Singapore's Hua Xia Harvest Holdings Pte Ltd would build the plant in Anhui province, which it said provided access to agricultural products and the key markets of Shanghai and Beijing

Production will begin in 2011, the company said

Vegetable Prices up 20 to 30% in China During the First Part of 2010, According to Yasheng Group      

REDWOOD CITY, CA, Jul 27, 2010

Yasheng Group (PINKSHEETS: YHGG) continues to expand its production bases and innovate with investments into cold storage & packaging, transportation logistics, and product branding to meet the growing food demands of the Chinese consumer while remaining prepared for market fluctuations due to natural disasters.

Surging food prices are blamed for driving up China's CPI growth rate this April. Vegetable prices alone rose 30 percent and the continuously rising commodity prices reached a new high in April 2010. A vegetable wholesaler commented, "Vegetable prices were much higher this April than last year. For example, tomato prices used to be just over 1 yuan per 500 grams. Now they are more than 3 yuan."

Wholesale market figures show that in April of this year, average vegetable prices are up as much as 20 to 30 percent from a year ago. Extreme weather was likely one of the causes with warm weather coming later than normal and drought conditions in southwestern China also affecting farm produce. Dry weather has been ravaging southwest China for months, affecting 61.3 million residents and 5 million hectares of crops in Guizhou, Yunnan, Sichuan, Chongqing, and Guangxi. Many vegetable prices have more than doubled. In addition, this January many parts of China were hit with extreme freezing temperatures with some areas seeing some of the worst snowstorms and cold fronts in a half-century which has also caused prices to rise.

Yasheng Group remains one of the best positioned companies in its space with tremendous long term growth opportunities. The Company continues to innovate with new initiatives to meet the growing demands of an expanding middle class with rising incomes which is demanding improved quality and better food safety with higher end food and vegetable products.

The company has taken a balanced approach with its agriculture base by expanding industrial style farms and green house capabilities with modern sustainable agriculture practices. Yasheng Group has also finished several new projects relating to cold storage and packaging houses which will improve the Company's overall logistics and storage capabilities. And the company continues to maintain its beam focus on product development, Sales & Branding, and transportation logistics to bring the Company's products more directly to wholesale houses in major cities as well as directly to the end user.